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| GENERAL | ||
| Hard Copy
Circulation Readers Per Copy Online Downloads Total Audience |
approx |
50,000 5 200 Per Day 258,000 |
| Men Women |
78% 22% |
|
| 12-21 18-21 18-34 18-49 21-34 35+ |
38% 23% 77% 87% 54% 10% |
|
| Single Married / Other |
74% 26% |
|
| HOUSEHOLD INCOME | ||
| Average HHI 30,000+ 40,000+ 50,000+ 75,000+ |
$63,000 70% 48% 32% 20% |
|
| EDUCATION | ||
| Currently
Attending Coll/Univ Attended/Graduated College |
51% 37% |
|
| OCCUPATION | ||
| Employed Self-Employed Prof/Managerial |
43% 37% 14% |
|
| HOME OWNERSHIP | ||
| Own Primary Residence | 22% | |
| Source: 2008 Readership Study | ||
